Maps of Bounded Rationality:
نویسنده
چکیده
stimuli. For example, the statements “Team A beat team B” and “Team B lost to team A” convey the same information, but because each sentence draws attention to its grammatical subject, they make different thoughts accessible. Accessibility also reflects temporary states of associative activation. For example, the mention of a familiar social category temporarily increases the accessibility of the traits associated with the category stereotype, as indicated by a lowered threshold for recognizing behaviors as indications of these traits (Susan T. Fiske,
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Maps of Bounded Rationality: Psychology for Behavioral Economics
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